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Demand for high speed Internet is growing across the world

The UK has taken another step toward greater broadband access with a nationwide promotional campaign by telecommunication-giant BT.

BT's 'Race to Infinity," which runs through December 31st, gauges public demand for high-speed fiber broadband by mapping local support across regional exchanges. BT plans to provide access to the five highest demand areas by 2012 and continue to deploy fiber after 2012 in communities with significant demand on the 'hot spot' map.

The BT promotion runs in conjunction with the opening of the 2012 Olympic games, at which point BT aims to have at least 10 million homes enabled on its 40Mbs capable lines. This project directly advances the policy goals of the 2009 Digital Britain broadband plan, which would make broadband access universal by 2012.

By comparison the 2010 US National Broadband Report has set its broadband deadline for the end of decade with the goal of "affordable access to robust broadband service [by] every American" and "At least 100 million U.S. homes [having access to] download speeds of at least 100 megabits per second (Mbps), and actual upload speeds of at least 50 megabits per second."

The Race to Infinity (BT)

Digital Britain Final Report (British National Archives)

National Broadband Plan (FCC)